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?????? ?????? ????? ??? ?????? ???? ????? ????? ?????? ?? ????? ??????? ????????. ???? ????? ?????? ????? ??????? ?? ??? ?? ??? ????? ??? ??? ?????? ??? ???????? ??????? : ????? ??? ?????? ???? ??????? ????? ????? ??? ???????? ?????? ?????? ??? ????? ????? ????? ??????? ?? ??? ?? ???? ????? ???? ??????? ?? ??? . holding the strategic approach